LPLinh Pham

Product discovery · Data-driven growth · Fintech

Linh Pham

Turning ideas into products through user insight, data-driven decisions, and rapid experimentation.

Product Manager with 3+ years of experience translating user needs, business opportunities, and data into scalable digital products. Experienced in product discovery, cross-functional delivery, and rapid experimentation across fintech and AI-assisted products.

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3+

Years in Product Management

3

Products & MVPs built

10K+

Qualified leads per month

5K+

Financial products disbursed in 2025

What I bring

Turning user needs, business goals, and data into products that create meaningful outcomes.

01

Discovery that reduces uncertainty

User interviews, journey mapping, funnel analysis, and market research translated into product direction and prioritised roadmaps.

02

Decisions grounded in data

Combining product intuition with analytics, experimentation, and data-science collaboration to make better product decisions.

03

Execution that drives outcomes

Aligning stakeholders, defining requirements, and delivering solutions from concept to launch with measurable impact.

Experience

Experience across fintech products, customer journeys, and AI-assisted ventures.

  1. Product Owner · Datanest

    Oct 2023 – Apr 2026

    • —Owned two fintech acquisition platforms (SMS & web), generating 10–15K qualified leads monthly and supporting 5K+ financial products disbursed in 2025.
    • —Partnered with Data Science to deploy propensity and lookalike targeting models, reducing CAC by ~50% while improving lead quality.
    • —Expanded acquisition channels through a telco e-wallet partnership and led early-stage development of new onboarding and investment products.

  2. Customer Journey Management Specialist · VPBank SMBC Finance

    Jun – Oct 2023

    • —Redesigned customer journeys across digital and offline touchpoints to improve operational efficiency and customer experience.
    • —Led large-scale customer research initiatives (6,000+ respondents), generating insights that informed product and journey prioritisation.

  3. Sales Project Coordinator · VPBank SMBC Finance

    Mar 2022 – Jun 2023

    • —Delivered cross-functional sales initiatives contributing to 15–20% month-over-month growth.
    • —Supported strategic transformation programs, including coordination of a multi-year consulting engagement with McKinsey.

  4. Digital Marketing Consultant · Revu Vietnam

    Nov 2020 – May 2021

    • —Managed influencer marketing campaigns that exceeded monthly performance targets by up to 150%.

Projects

Selected work across product discovery, execution, and outcomes.

Certification and growth

Continuous learning applied to real product work.

Education

  • MSc Entrepreneurship — Distinction

    City, University of London · 2019–2020

  • BSc Management — Class II Upper Division

    City, University of London · 2016–2019

Certifications

  • Project Management Professional (PMP) — PMI, 2025
  • Google Data Analytics Professional Certificate — Coursera, 2022
  • Analyse Data with SQL (Skill Path) — Codecademy, 2021
  • Fundamentals of Digital Marketing — Google, 2020

Languages

English (Professional) Vietnamese (Native)

Contact

Open to product roles, collaborations, and opportunities to turn great ideas into impactful products.

linhpham.1202@gmail.com·+84 983 638759·LinkedIn·Hanoi, Vietnam

© 2026 Linh Pham

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